Back in March of this year, I had the esteemed honor of joining Sinai as their tour manager on the road to Austin, TX for the SXSW festival. In that time, we also made tour stops in Nashville and Birmingham to introduce other parts of the south to the band’s new sound and fury. Many of you followed the trip while I kept a nearly minute-by-minute or day-by-day account of the experience, and in fact those posts still receive a lot of traffic to this day.
The entire trip was like a dream and there was so much careful preparation that it’s hard to believe it’s more than a month behind us already. One fantastic component to the trip – and something that Sinai is frankly fortunate enough to have over many other bands – is that we were joined by the FroKnowsPhoto (@froknowsphoto) team, who produced some incredible photo and video content. As part of a special sponsorship agreement between Jared Polin (@jaredpolin) and Nikon, that team made the trip with some fantastic new photo equipment (much of it the same as what I got to use on Nick Perri’s Solostar assembly video,) and they used that equipment to capture the shows and the behind-the-scenes atmosphere. What follows is a magnificent music video that premiered this morning on FroKnowsPhoto.com, which documents the entire experience in a fantastic presentation. The song you hear is “The American Dream” by Sinai and it is available for purchase here.
Other than a neat video for the song itself, it is also a great representation of what that kind of road life is like – the constant movement, the terrible (and yummy) food, and in my case, sitting on my laptop and cell phone coordinating production elements at a Waffle House on the side of the road. This video manages to provide a great bit of insight into a world that not many get to see and personally it makes me want to hit the road again really soon. As they say down south, I hope ya’ll like it.
It's complicated: Podcaster, Artist Developer, Creative Director, Marketing Strategist, Consultant, Tour Manager, Filmmaker, DJ and Music Journalist. I'm tired.